F1. What are fundraising activities?
Short answerLong answer
Fundraising activities include a solicitation of support, actions undertaken as part of the research or planning for a future solicitation of support, and actions involving communication or other dealings with donors or prospective donors relating to a solicitation of support
- by a registered charity or someone acting on its behalf
- to individuals or corporations
- for voluntary cash or in-kind donations
- with or without tax receiptsMore…
A fundraising activity can be
- a self-contained activity or a component of a bigger activity
- a single event or a series of initiatives (such as a capital campaign)
There are two general groups of fundraising activities:
- External activities — activities that can be seen by the public, for example, mail campaigns, luncheons, dinners, golf tournaments, fairs, and telethons.
- Internal activities — activities that may not be public, but are relevant to the success of fundraising – such as research and planning and taking care of donors. Some examples are creating a donor database or a prospective donor list, managing donor stewardship or organizing donor recognition, and activities relating to mounting fundraising activities.
Charity Central learning module on Fundraising